The world is exploding with data – text, videos, social media and more. Making sense of it without the right research tools is like looking for a needle in a haystack. See the big picture fast with NVivo 12 Mac – the most powerful and best native Mac application for qualitative and mixed-methods analysis.

NVivo 12 Mac is designed specifically to support deep levels of data analysis, helping you to achieve better research outcomes.It features the widest data source support available for Mac Qualitative Data Analysis (QDA) users, giving you a place to organize, store and retrieve your data so you can work more efficiently, save time and rigorously back up findings with evidence. Import data from virtually any source – text, audio, video, emails, images, spreadsheets, online surveys, social and web content and more.

With advanced data management, query and visualization tools, NVivo 12 Mac lets you ask complex questions of your data so you can discover more and features best-in-class accessibility options for all researchers, all while using a familiar Mac interface.